MARKETING MANAGEMENT

• Nine years hands-on experience in online marketing, mobile marketing, newsletters, social media, SEO, writing, pay-per-click and sales.
• Developed marketing programs for multicultural domestic and global markets
• Accustomed to high presure enviroments in achieving quantifiable results under aggressive deadlines
• Aptitude for quickly learning new technologies and complex products
• Project management, motivator and team leader
• Bachelor degree in Mass Communications

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PROFESSIONAL EXPERIENCE

( www.PlasticSurgeryStudios.com ) provides total Internet marketing solutions for plastic surgeons, cosmetic surgeons, dermatologists, and cosmetic dentists everywhere. Clients include Dr. 90210 Robert Rey.

• Manage day-to-day operations of network of websites, including: www.PlasticSurgeryStudios.com, www.PlasticSurgery.com, www.iEnhance.com, www.CosmeticSurgery.com.
• Consultant and strategist in online technology, marketing and direction of company.
• Report directly to CEO and stakeholders.
• Constructed first Social Media team in company's history.
• Manage Facebook, Quora, Twitter and other social media outlets.
• Manage monthly editorial calendar for entire network of websites,and used outside resources like HARO.
• Create new advertising model for CosmeticSurgery.com based off of Google DFP (DoubleClick For Publishers).
• Generate new revenue opportunities and maximize current revenue streams.
• Implement branding and marketing vision in adherence to Internet best practices.
• Analyze monthly and yearly statistics, forecasting and achievement results.
• Manage an online resource team, which includes SEO, graphics, writing, programming and customer service.

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( www.nero.com ) Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device.

• Representative accomplishment: Helped generate the largest internet profit in Nero Inc. history between October 2007 and January 2008.
• Develop creative demographics-based marketing strategies, including an extensive email marketing program to multiple regions and languages.
• Managed and directed all Latin American and French Canadian website marketing and promotions.
• Principal leader for all North and Latin American newsletter and eblast strategy.
• Create compelling newsletter articles, promotions and events on a weekly basis.
• Produce regionalized, language-specific versions of online marketing assets for North America, Latin America and Brazil while adhering to corporate branding standards.
• Implement processes for encouraging up-selling and cross-selling through online store .
• Improve campaign results through extensive A/B testing and statistical analysis.
• Segment complicated email data using SQL queries through API.
• Monitor and adjust Google AdWords campaigns daily to maximize click-throughs and conversions .
• Partner closely with the Marketing Analytics team on reporting and deep-dive requirements.
• Work closely with partners and vendors in Brazil, Germany, and Japan.
• Execute against budget and ensure accurate expenditure tracking.

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