Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.


Digital Marketing Blog

How to Create a Secondary WordPress Footer for Select Pages (Widgetized)

Wordpress Create FooterThe fun part of digital marketing are the unpredictable situations you find yourself. I consider myself a relatively smart guy, but even I come into situations that make me say, “hmmmmm.”

Here is a tutorial on how to create a secondary Wordpress Footer to appear on select pages, and how to make it widgetized. When finished you will have unique footers show up for pages on your website, so the Contact Page can have a different footer than the Index Page.

This is a low to medium level tutorial and basic HTML, CSS, PHP and WordPress architecture knowledge is recommended.




Read more

Understanding Google Universal Analytics and Classic Analytics, Subdomain Tracking

Google Universal Analytics

I recently acquired a new client. They were needing the usual website optimization and digital strategy. As usual I wondered about their data. Luckily they recently installed Google Analytics so I was really happy. Once I researched the client’s analytics I noticed they had a bunch of sub domains they forgot to tell me about. At this point I noticed they were using the new and improved “Google Universal Analytics.” A new and improved tracking code launched in March 2013. (Learn more about the benefits of Google Universal Tracking.)

I had a lot of questions regarding the code, especially now that I have subdomains to track. My immediate question was: “Is Google Universal Tracking Code customization basically the same as the old code?” Well, let me go into some of the things I found out.
Note: Some of this tutorial might be real simple for people, but I feel it’s important.

Read more

Brawny Man – Brawny Innocent Escapes

Brawny Man - Innocent Escapes

Brawny Man – Innocent Escapes

There is a certain campaign, or better yet a ‘spoof’ campaign, that caught my eye early on in my career.  The Brawny Man’s, “Brawny Innocent Escapes” TV campaign is by far one of my favorite series of commercials or spoofs. The TV spots are shot in a “Saturday Night Live” approach. Personally I think the commercials are good enough to be a real campaign for Brawny Towels, but I have that odd humor I guess. Truth be told, I’m not sure who did the series of commercials, but I’d like to shake their hand.

Read more

Oh No Not Another Blog

Roberto has vision

Roberto has vision

Why on God’s green Earth would I want to create another possibly insignificant blog for the World Wide Web?

Am I insane? Do I have nothing else to do? Am I a nerd?

Ok let me stop right there and say I’m a “swashbuckler!”  I like to write about business, economy and most of all marketing and technology.

 So there it is folks. Now let’s take this manifest destiny shenanigan and apply it to this little ole thing called the inter-net.