My passions include deep-diving into analytics, design, SEO/SEM and programming. I enjoy reviewing data, A/B MVT testing and making quantitative recommendations for optimizing websites. My work as a Digital Analyst is to review company goals, measure KPIs, test mobile/websites and make recommendations along with IT, IS and Design Departments.
I have extensive experience in marketing to diverse global and cultural environments including; USA, Canada, Latin America, and Brazil. I have also, managed language specific campaigns in English, French, Spanish and Portuguese.
On the organic side, with search engine optimization, I conducted keyword research, on & off page optimization, as well as extensive DFP for business.
I feel my job as a leader is to prepare people to perform and give them freedom to do so.